There are numerous opportunities and possibilities that can easily deluge anyone starting out as a private label seller on the world’s biggest marketplace. Honestly, what sells deliberately on Amazon today may not be profitable tomorrow. As the market is growing continuously, so is the marketability of products. When it comes to Private label products to sell on Amazon, small to medium-size businesses have admission to Amazon’s advanced technology, order execution, and buyer experience for a fee.

In this post, we will cover private labeling, creating private label business ideas, how to source for a supplier, and how the FBA business works with your Successful private label products.

Private Labeling- What it actually means?

Private labeling is a simple concept. As a private label seller, you sell your own inventory while utilizing your own packaging but with goods being produced by someone else.

Simply putting, private label products are the standard products that you buy from the manufacturer and then make it yours by giving it your own brand name and logo. What’s really interesting about Private label products to sell on Amazon is that you get a great product to sell without requiring to deal with the hassle that goes along with the brand name marketing costs. Selling branded products on Amazon than your own brand is a lot more expensive, especially with the introduction of Amazon Brand Gating in 2016.

Please note that the manufacturer has no actual privileges to the goods unless the seller is also the producer of the goods.

It’s got bits in it

It is possible that you come up with successful private label products to sell on Amazon, but in most cases, it is not. Even successful Amazon sellers have had private label products that really haven’t worked out fine at all. You learn from your mistakes and you need to learn more about what works in private labeling before launching your private label products that look quite convincing.

Amazon greatly promotes the materialization of private labels in their marketplace and this includes not only big brand names but the lesser-known names as well. This is the biggest reason why private labels are thriving on Amazon.

You may have noticed that the many products sold on Amazon are pretty much the same; it is like being in a generic product marketplace. Sellers market the same products hoping to achieve quick success. Unlike brand products, that create a connection with the customers, generic brands fail to make the cut.

So, what it takes to create unique private label products to sell on Amazon successfully?  

Now that you understand the importance of private labeling for thriving on Amazon, let us look at the steps on how to create your own private label products to sell on Amazon. Before we start, it is important to understand that this is not a strategy for making quick bucks. Though you will be able to earn a hundreds and thousands of dollars, it strictly takes awareness, patience, and meticulousness to have your Private label business ideas to flourish.

Ultimate Guide to Creating Unique Private Label Products to Sell on Amazon

Ultimate Guide to Creating Unique Private Label Products to Sell on Amazon

#1 Research the Right Private Label Product Ideas

There are two ways to research to straighten out on product ideas. First and foremost, you can use the information that is already out there. Capitalizing on the work that other sellers have already done is thought to be productive and time-saving. On the other hand, you would want to balance that with your own intuitive knowledge and business intelligence. Your entire FBA business is built around your products, so you don’t want to withhold on this step.

As Amazon releases the list of its best-selling products occasionally, you can use this to your advantage for creating unique Private label products to sell on Amazon. To achieve this, you need to find a niche and a target audience. Consider the following factors to find Successful private label products for you to sell.

When you are researching, look into each category for the products with high-sale and prefer products that are:

  • Lightweight
  • Generic
  • High-ranking

Look for things that can be easily manufactured under your packaging and brand name and most importantly, avoid products that are already brand-driven such as Samsung Smartphones, Nike Shoes, or Parker Pens. Such products are preserved by the manufacturer and cannot be privately labeled.


Important Product Factors

  1. Demand or Ability to Generate Persistent Demand

Choosing products that are high in demand will help you verify how your target audience reacts to your product.

  1. Uniqueness of the Product

Product exclusivity and uniqueness defines the number of products of the same niche exist on Amazon. If you are the sole distributor of a specific product, there is a higher chance of making big profits.

  1. Price Range

Determining the price of the product is also important. Choosing a product that falls within a specific price range will be determined by your target audience and how much they are willing to spend on your product.

  1. Non-Perishable (shelf life)

The shelf life describes how long your product lasts in the inventory.

  1. Size and Weight of the Product

Heavier and bigger sized products are priced higher; hence, it will affect the shipping

  1. Product Reviews

You would want to sell products that have positive reviews but you would also want to sell products having not that many reviews.

  1. Amazon Sales Rank

The higher the rank of the product is the higher will be the demand. Higher sales rank means the product has good listing quality.

  1. Listing Quality

The listing quality refers to how easy it is to discover a certain product on Amazon

Best private label products 2018

  • Hammocks , Swing Chairs and Accessories
  • Bug Repellent Bracelets
  • Bike Lights
  • Bluetooth Speakers/Waterproof Speakers
  • Camera Lens Attachments
  • Photo Frames
  • Screen Guards for Smartphones and Tablets
  • Alarm Clocks
  • Watches
  • Backpacks
  • Kitchen Knives
  • Board Cutters
  • Water Bottles and Utensils
  • Flashlights

#2 Analyzing the Competition

Once you have narrowed down on the Private label products to sell on Amazon, your next step would be to determining the competition in order to analyze how well they are doing. The best way to achieve this is to type the product name in the Amazon search box and from the results list, open the top listings, and review them in detail. Here,

  • You will have to determine the keywords specific to your products that explain their potential and see how your competitors are making profit with it.
  • You have to go through the product reviews and customer feedback, especially the negative ones.
  • You have to remain active on social media and other platforms in order to keep yourself exposed to the current trends.

You can analyze the products based on the following criteria

  • Quality of the listing
  • Best Seller Rank (BSR)
  • Number of Reviews
  • Price of the Product

The products you have selected should enclose the following attributes.

  • Year-round demand
  • Eligible for Amazon PPC
  • Easily shipped
  • Not fragile
  • Fits into the item category that can be extended later on
  • Price falls between $10 to $50
  • Smaller in size and lightweight (less than 3 pounds)

Upon analyzing the products based on the above-mentioned criteria, it will be easy for you to determine whether to trail the products or not. If you find the figures to be satisfactory, then your next step would be to find a supplier who can manufacture the products for you.

#3 Find Suitable a Manufacturer

It is always recommended to source your supplies locally but you can find a supplier internationally as well. If your target audience resides in the country you live, then it is best to find a local manufacturer because locally manufactured goods have more weight in terms of integrity and quality that easily attracts customer attention. Moreover, you can market your product with a region-based tagline to appear more authentic in front of your buyers. For example, ‘crafted in Oregon’ sounds more appealing as it gives the nationwide buyers a sense of trust.

Make a list of local suppliers and contact them individually regarding the product manufacturing. Request for quotations and make sure that they authorize private labeling. Other than that, determine their manufacturing process, the materials used, and whether the workers are skilled enough to make your product stand out from the competition.

When you are contacting a manufacturer, use a professional template for describing details like

  • The type of product you want them to manufacture including its features and functionalities
  • If the product can be manufactured in different sizes, weight, design, color, etc
  • The location where you want the product to be shipped
  • The mode of shipping

It is recommended that you choose a manufacturer who not only provide a reasonable quote but also ensure that the manufacturer is reputed and at least 2-3 years of manufacturing experience.

#4 Market Better than the Rest

The secret to Successful private label products is excellent marketing and quality listing. It includes branding along with headline, measurements, descriptions, and quality photos. This is the most full-filled part of creating unique Private label products to sell on Amazon. Marketing requires creativity and since you have narrowed down to your product and the manufacturer who will produce it, you are required to line up your strategy with your preferred brand image.

For building a brand image, you will need a logo, name, packaging, and even a website. For making your brand memorable, visual presentation has to be on point. A logo denotes the brand and according to nature of the buyers, they like to differentiate the brands. While designing your brand logo, consider of the following factors:

  • Make the logo as neat as possible
  • Avoid using multiple fonts
  • Avoid using stock art, raster images, or vector graphics
  • Avoid including too many words
  • Keep the colors simple and minimalistic
  • Don’t try to copy or modify logos, instead use your creativity for a unique design

Once you have created your brand logo, your next step would be to create an attractive yet impressive product listing. After setting up your seller account on Amazon, you need to create an optimized product listing. The visibility of your product entirely depends on its listing. Your product listing will determine how well your Private label products will sell on Amazon. The primary components of product listing involve:

  • Product description
  • Product price
  • Product title
  • Product image

Keywords are the most important. Your product title must contain the primary keyword but avoid stuffing the description with the primary keyword. Instead, you can prefer other long tail keywords that match your product description. Here are some keyword guidelines that you must follow for creating unique Private label products to sell on Amazon.You can use keyword tools like product spypro to come up with more keyword ideas.

  • Avoid spelling mistakes
  • Look for spelling variations
  • Include synonyms
  • Avoid keyword stuffing
  • Avoid using too much punctuation
  • Never repeat words
  • Write your brand name in all listings

 #5 Trademark, Patents, and Amazon Brand Registry 

Once you have found the right manufacturer who agrees to produce the items, and once you have established your brand, you need to patent the product so that you can save yourself from infringement. With the sudden rise in fraudulent activities across the marketplace, you must be sure that other sellers aren’t selling or counterfeiting your deeply-researched product and damaging your brand. The best way to escape from this dilemma is to avail the benefits of Amazon Brand Registry.

This is the platform provided by the marketplace to the Amazon sellers who manufacture and sell private label products. Here, you can list your products without EANs or UPCs.

When it comes to intellectual property (IP), trademarks and patents are the most prominent.

When you trademark your brand, no one will be able to use your brand name. Trademark gives protection to brand name and logo so that other sellers can’t use or operate using it.

If you invented the product you are selling, then you better get a patent for both the design or utility. However, when it comes to private labeling, the products are not patented as you are selling an already existing product.

Even if you make some modifications to the existing model, you may or may not be able to get a patent for it.

So in order to get a patent for your product, you need to perform a thorough research. Dig into Amazon and see if any of your competitors have patent stated in their listings.

In case, if you are selling the same product as your competitors, order a bunch of their products and see what modifications you can do on them to make your product unique. If it is achievable, you can trademark your brand according to it.

There are several factors to consider when you are filling for a patent including the type of improvements and design changes you are going to make. If you are successful in making your product different, then you can think about applying it for a patent.

Read More About Protecting Your Brand:

The Ultimate Guide to Protecting Your Amazon FBA Business From Hijackers

#6 Sign up for FBA

Given that you have successfully optimized your product listing, you need to find a way to make your product reach the target audience. FBA or Fulfillment by Amazon is the best way to ship products to your potential buyers. Essentially, you will ship the inventory to the Amazon warehouses where it will be stored. When an order is received, you will submit the order detail to the Seller Central and upon receiving the request; Amazon will prepare, pack, and ship the package to the buyer. You will be charged for the fulfillment fees and the Monthly storage fees.


This is how you can create unique Private label products to sell on Amazon. Over the last few years, the number of private label brands has certainly increased proving that private label products are more valued than the generic ones. When it comes to best private label products 2018, they come from the category that can be expanded in the future.


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