It’s no secret that private label products are huge on Amazon. Forbes and others have written extensively about the ever expanding market, and opportunities for entrepreneurs to create a steady side business. Nevertheless, savvy business minds must tread carefully in order to make regular income using private labeling, but it isn’t by any means a quick investment.
Of course, expanding market implies strong competition from other savvy business minds. One must find a way to distinguish generic products in some unique way to highlight the “brand.” To make any headway, you’re going to have to differentiate your generic products from your opponent’s (often similar) generic products. But how, when many come from the same sources and target many of the same markets? It’s all about getting creative and standing out. Here are five tips to get you on your way to carving out your unique private label brand.
Target The Niche
Discovering the niche market for white label products is crucial to focusing your effort on products that will sell rapidly. If you’ve done any Amazon selling before, you’ve probably heard this bit of advice a thousand times. It still applies when going the private label route, as it’s one of the best ways to narrow in on what’s “hot” and focus your efforts on the products that will generate the most sales.
The standard methods of online research, Amazon trends, market surveys etc. are readily employed by your competitors. To gain an insight on niche targeting, you should consider doing your own research by using analytics tools such as Product SpyPro. If you’ve got the resources to do so, head to places and meet people to get inspiration. You could go local and nearby, the market or shopping mall, for instance. These venues present a great opportunity to get a view of what people might be clamoring for. Alternatively, you could head to larger trade shows to meet directly with suppliers. A face-to-face is often the best way to kick off a good working relationship (which you’ll learn in just a moment is quite valuable) and will allow you to hash out details as well.
If you need even more inspiration, (and have the money to afford it) you can find plenty more great niches by traveling. Expanding your view of the world will expose you to all kinds of markets you might never have found if you kept your search local, and interacting with real people will give you a deeper understanding of the products than you might be able to glean from reading about them online.
Build A Good Relationship With Your Supplier
No matter who you’re sourcing your products from, becoming friendly with them (in a business sense) is always a great idea. In addition to helping to smooth out the finer details (like pricing and quantities), it will allow you some room to negotiate changes to the products themselves.
This is absolutely vital if you want what you’re selling to vary from what your competitors are selling. For example, you and a rival might both be selling some workout product. If you discover some alteration that might make the product more appealing, though, or a flaw that’s keeping it from achieving its true sales potential, then you’ll be able to work with your supplier to make that change and differentiate your stock to gain a leg up.
Make Sure Your Listings Are Detailed & Informative
Product listing is your chance to give the best first impression to potential buyers. Online analytics tools such as Product Spy provide listing quality grade score so that you can see examples of listing that do well. How do you create listings that are distinct from your competitors and appeal to customers’ emotions? Within the bounds of best practices of creating listings, provide more info-rich and helpful content within your description to earn the trust of customers rapidly. Additionally, take inspiration from existing private label products that are selling well and replicate “look and feel” of the listings. . There is nothing more generic than bland product listings. If you have the same copy and the same photographs as your competitors, how can you ever hope to differentiate?
People have a tendency to gravitate towards product descriptions that are more thorough, as it gives the impression that the product on sale is better (for whatever reason). Try to get the most important points across as early as possible, then supply additional information that showcases your private label items in their best light and shows how it’s more valuable than similar items.
Brand Yourself Differently
One of the best aspects of the private label process is the ability to a uniquely identity and market to discerning customers. . This is where you have the opportunity to set yourself apart from other brands. It is worthwhile employing professional services to help you make your logos, designs, and packaging as eye-catching as possible. There are plenty of professional services you can hire to create your graphics if you’re not able to do them yourself, but remember, A brand goes beyond just the looks. It’s a reflection of your personality.
Make sure to read up on how you can create an individualized voice that speaks to your audience. You’ll have to cultivate vision, have a clear understanding of who you are and who your primary customer base.
Engage With Your Customers Consistently
Even after a sale is made, there’s still plenty you can do to make yourself (and your products) stand out. Customers on Amazon are known for being vocal, and there’s a good chance that they will ask questions and leave reviews via your product pages. Do not ignore this feedback, engage with it.
If a customer asks an honest, thoughtful question, answer it in a prompt and friendly manner. If they leave some criticism, address it and learn from it. You can use this information to improve on your product and make it even better in future iterations. If you happen to get some positive messages, respond graciously, and reiterate your dedication to customer satisfaction.
You can even take the opportunity to get proactive. Follow up with your customers after they’ve placed an order. Keep them up-to-date on the status of their shipments if possible. Make sure they’ve received their product in perfect working order and that they understand exactly how to use it. Let them know that they can reach out to you if they have any questions or concerns as well. This level of above-and-beyond customer service is what they want out of the online shopping experience, and goes a long way in developing the bond of trust with your market.
Remember, claiming your share of the market won’t come overnight, but, through consistent efforts to make your private label products stand out, you can create a unique brand that is well-regarded and suited for taking over your niche. Continue searching for inspiration on new products, deepening the bonds with your suppliers and consumers, and sticking true to your brand vision for the best results.
bonds with your suppliers and consumers, and sticking true to your brand vision for the best results.